SITE.05

[ 01 ] Overview
A family mover’s front door, wired straight into the system behind it.
We designed the site in the company’s own red and black, with the trucks front and center. It opens with the promise and a quote button, walks through each service, tells the family story and ends at the same button. City pages show the areas served, so local searches find the right page.
The site is part of the same platform as the staff portal. A quote request becomes a lead the office can price and schedule, and the marketing staff write posts and edit search titles in an editor on its own address that cannot reach customer or financial data. Customers get private links to view and sign their estimate, pay and follow their move.
- Timeline
- Jul 2026 – ongoing
- Type
- Client Project
- Team
- Shel
- Contribution
- Design, Build, Hosting
[ 02 ] Problem
A family-owned moving company needed a site that looked as solid as its trucks.
It also needed a quote form that fed the system its office runs on.
- 01
Quotes by Copy and Paste
A quote request on a separate site would have to be copied into the office system.
- 02
Hard to Find Locally
Customers searching for movers in a city needed a page about that city.
- 03
Marketing Near the Money
Staff who write posts should not be able to reach customer, job or financial data.
[ 03 ] Approach
- 01
One System, Not Two
The site and the staff portal are one codebase, so a quote request needs no copy and paste between tools.
- 02
Local Search
Each city served has its own page, so a search for movers in that city finds a page about it.
- 03
Safe Editing for Marketing
Staff edit posts and search titles in a separate editor that cannot reach customer, job or financial data.
[ 04 ] Outcome
The site is live. It and the staff portal are one codebase, so a quote request becomes a lead the office can price and schedule.
Marketing staff write posts and edit search titles in their own editor. Customers get private links to view and sign their estimate, pay and follow their move.


[ 05 ] Next project
PLAT.01